[Air-L] Implementation and confirmation in Rogers' innovation decision process

Bob Stepno stepno at gmail.com
Tue Feb 19 17:31:09 PST 2008


Very interesting. This may not be a perfect match, but Roger Fidler
reflected on the discontinuance of early teletext and videotext media
projects at length in his book Mediamorphosis (1997 Pine Forge Press)
-- and does discuss Rogers earlier.

Bob Stepno
http://stepno.com
Radford University

> Date: Tue, 19 Feb 2008 10:58:15 -0800
> From: "Cho, Inho" <choinho at mail.utexas.edu>
> I am conducting a research regarding discontinuance of an innovation (an
> intranet), but I am troubled in conceptualizing/operationalizing
> discontinuance.



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