[Air-L] Web agencies : do they even exist ?

[Donna Bulford]

HI Eric,

Yes there are web agencies and lots of them ...it depends on if you mean an agency that specializes in reporting and ad serving like Digitas or an agency that actually in the old school sense of the world specializes in online creative like creating optimized or high yielding widgets or websites such as Piazza Advertising. I work with both kinds of agencies every day.
There is not a directory like there is for production companies but the  
A great directory like resource to look up these types of business is the The International Academy of Digital Arts and Sciences web site that you can connect to through the Webbys website.
I am not really familiar with that many studies on web agencies but Borell and Associates, a research firm did a great study on Search Advertising Companies a few years back and included a revenue study.

-db


On Wednesday, February 06, 2008, at 08:27AM, "Eric Bernard" <eric-listes at ak-project.com> wrote:
>Dear all,
>Between the raw content and the network - both heavily studied - a website
>needs to be "created", by something like a web agency (which can be a single
>individual, an internal department, a geek friend... whoever).
>Anyway, I discover recently that - at least in the French speaking documents
>- there are really few (that is... none that I know about) information about
>the web agencies : what they are, how many and where they are, what they do,
>how they evolve... My point is not to have a commercial point of view but
>more a sociological, geographical or economical one, on this type of
>stakeholders of the net development.
>Concretely, I'm in West Africa. It's (almost) easy to know how many web
>users are around, how many telecenters and where they are, what is the
>bandwith, the number of domain names by country etc. but there is nothing
>written about web agencies (or webmasters).
>
>So does any of you know studies about web agencies (wherever in the world,
>I'm more interested in the methodology) ?
>
>Thank you by advance
>
>Eric Bernard, Ph.D,
>AK-Dev Director
>
>AK-Project
>Rue 17 X 30 Sicap Karack
>BP 32339 Dakar Ponty - Senegal
>Tel : (221) 33 824 38 02
>www.ak-dev.net 
>
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