[Air-L] short review: Salkowitz, Rob. Generation Blend
McMillan, Sally J
sjmcmill at utk.edu
Fri Jul 11 07:10:08 PDT 2008
I have seen similar results. I did a study specifically of how older
persons use the internet for health information and found them to be
much more saavy than expected. I am also in the midst of a study that
compares two demographic groups (18-34 and 50+ on online news seeking).
Ages is NOT the key factor determining sophistication of use.
Citations for the health stuff are below. The comparison of news usage
is still a work in progress:
McMillan, S.J., Avery, E.J, Macias. W. (2008). From Have Nots to Watch
Dogs: Understanding Internet Health Communication Behaviors of Online
Senior Citizens. Information Communication and Society, 11(5), 652-674.
Macias, W. and McMillan, S.J. (2008). The return of the house call:
The role of internet-based interactivity in bringing health information
home to older adults. Health Communication, 23(1), 34-44.
McMillan, S.J., Macias, W. (forthcoming). Strengthening the Safety Net
for Online Seniors: Factors Influencing Differences in Health
Information Seeking Among Older Internet Users. Journal of Health
Sally J. McMillan, Ph.D.
Associate Professor and Associate Dean
College of Communication and Information
University of Tennessee
sjmcmill at utk.edu
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Conor Schaefer
Sent: Thursday, July 10, 2008 7:01 PM
To: air-l at listserv.aoir.org
Subject: Re: [Air-L] short review: Salkowitz, Rob. Generation Blend
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As a member of the younger crowd, and of course rather well versed in
Web 2.0 and similar paradigms (as is just about every member of this
list), I recently collected some data geared toward a paper on
increased ICT usage. I fully expected to see a substantial bias toward
a younger demographic.
This was not at all represented in the actual data, which in fact more
closely corresponded to that of "early adopter" crowds. A very
enlightening and humbling experience for me.
Thanks for sharing your story.
Peter Timusk wrote:
> I am interested in technology and age difference but this book that
> helped spur my interest did not help much. I would like to add age
> and technology attitudes to my thesis simulation so any sharing
> Blog entry
> Sunday, June 08, 2008
> Interesting but not very complex reading and could be considered
> ageist in its failings.
> I am reading this book right now amongst others.
> Salkowitz, Rob. Generation Blend: Managing Across the Technology Age
> Gap (Hoboken, N.J.: John Wiley & Sons, 2008)
> While this book is interesting and covers a vast array technological
> areas it falls short of having any details. The reason it fails is
> that it only assumes youth are better and more comfortable with
> technology and such things as web 2.0 and does not hold back from
> this view. Again and again the old are considered technological
> deficient and the youth technologically gifted. So no matter what
> technology or workplace practice the author examines he does not
> change from this perspective. This could have been a much more
> interesting book with much more results. I would suggest the author
> embark on empirical studies to back up his points. This is book is
> signed off on by Microsoft which is mud on their fenders in my
> The Air-L at listserv.aoir.org mailing list
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