[Air-L] short review: Salkowitz, Rob. Generation Blend

[McMillan, Sally J]

I have seen similar results.  I did a study specifically of how older
persons use the internet for health information and found them to be
much more saavy than expected.  I am also in the midst of a study that
compares two demographic groups (18-34 and 50+ on online news seeking).
Ages is NOT the key factor determining sophistication of use.

Citations for the health stuff are below.  The comparison of news usage
is still a work in progress:

McMillan, S.J., Avery, E.J, Macias. W. (2008).  From Have Nots to Watch
Dogs: Understanding Internet Health Communication Behaviors of Online
Senior Citizens.  Information Communication and Society, 11(5), 652-674.


Macias, W. and McMillan, S.J.  (2008).  The return of the house call:
The role of internet-based interactivity in bringing health information
home to older adults.  Health Communication, 23(1), 34-44.

McMillan, S.J., Macias, W. (forthcoming).  Strengthening the Safety Net
for Online Seniors:  Factors Influencing Differences in Health
Information Seeking Among Older Internet Users.  Journal of Health
Communication.  

_____________________________________________
Sally J. McMillan, Ph.D.

Associate Professor and Associate Dean

College of Communication and Information

University of Tennessee

865-974-5518

sjmcmill at utk.edu 


-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Conor Schaefer
Sent: Thursday, July 10, 2008 7:01 PM
To: air-l at listserv.aoir.org
Subject: Re: [Air-L] short review: Salkowitz, Rob. Generation Blend

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As a member of the younger crowd, and of course rather well versed in
Web 2.0 and similar paradigms (as is just about every member of this
list), I recently collected some data geared toward a paper on
increased ICT usage. I fully expected to see a substantial bias toward
a younger demographic.

This was not at all represented in the actual data, which in fact more
closely corresponded to that of "early adopter" crowds. A very
enlightening and humbling experience for me.

Thanks for sharing your story.

Peter Timusk wrote:
> I am interested in technology and age difference but this book that
> helped spur my interest did not help much. I would like to add age
> and technology attitudes to my thesis simulation so any sharing
> welcome.
>
>
>
> Blog entry
>
> Sunday, June 08, 2008
>
> Interesting but not very complex reading and could be considered
> ageist in its failings.
>
>
> I am reading this book right now amongst others.
>
> Salkowitz, Rob. Generation Blend: Managing Across the Technology Age
> Gap (Hoboken, N.J.: John Wiley & Sons, 2008)
> While this book is interesting and covers a vast array technological
> areas it falls short of having any details. The reason it fails is
> that it only assumes youth are better and more comfortable with
> technology and such things as web 2.0 and does not hold back from
> this view. Again and again the old are considered technological
> deficient and the youth technologically gifted. So no matter what
> technology or workplace practice the author examines he does not
> change from this perspective. This could have been a much more
> interesting book with much more results. I would suggest the author
> embark on empirical studies to back up his points. This is book is
> signed off on by Microsoft which is mud on their fenders in my
opinion.
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