[Air-L] _Participative Web and User-Created Content: Web 2.0, Wikis and Social Networking_

[Gerry Mckiernan]

Colleagues/

A Major New Report 

/Gerry 

Participative Web and User-Created Content: Web 2.0, Wikis and Social Networking / Vickery, Graham. ;
Wunsch - Vincent, Sacha /

Abstract

Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?

Chapter 1. Introduction / Chapter 2. Defining and Measuring the Participative Web and User-Created Content-Definition-Measurement / Chapter 3. Drivers of User-Created Content-Technological drivers-Social drivers-Economic drivers-Institutional and legal drivers / Chapter 4. Types of User-Created Content and Distribution Platforms-UCC types--Text--Photos and images--Music and audio--Video and film--User-created content posted on products and other interest areas-UCC platforms--Blogs--Wikis and other text-based collaboration formats--Group-based aggreatation and social bookmarking--Podcasting--Social networking sites--Virtual world content / Chapter 5. Emerging Value Chains and Business Models-The emerging value and publishing chain of user-created content-Monetisation of user-created content and new business models / Chapter 6. Economic and Social Impacts-Economic Impacts--Consumer electronics, ICT hardware, software, network service and platforms--Users/creators--Traditional media--Professional content creators--Search engines and advertising--Services that capitalise on UCC--Marketing and brands--Use of UCC and participative web tools in business-Social Impacts--Increased user autonomy, participation, and communication--Cultural impacts--Citizenship engagement and politics--Educational and information impact--Impact on ICT and other skills--Social and legal challenges / Chapter 7. Opportunities and Challenges for Users, Business and Policy-Enhancing R&D, innovation and technology-Developing competitive, non-discriminatory policy frameworks-Enhancing the infrastructure--Broadband access--Convergence and regulation-Regulatory environment--Intellectual property rights and user-created content--Digital rights management--Freedom of expression--Information and content quality--Mature, inappropriate and illegal content--Safety on the internet and awareness raising--Privacy and identity theft--Impact of intensive internet use--Network security and spam--Virtual worlds, property rights, and taxation--Governments as producers and users of content-Conceptualisation, classification, and measurement /

For Links to Free PDF and Additional Data, Please Visit

[ http://onlinesocialnetworks.blogspot.com/2008/06/participative-web-and-user-created.html ]

OR

[ http://tinyurl.com/5q96yl ]

/Gerry 

Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University Library
Ames IA 50011

gerrymck at iastate.edu 

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