[Air-L] short review: Salkowitz, Rob. Generation Blend

[Alex Kuskis]

The assumption of a "Technology Age Gap" needs to be challenged. My
experience of teaching over the last decade, both online and in the
classroom, suggests that information technology competence among young
learners is far from uniform and not always of a high order. Furthermore,
those of us who started using PCs with the Apple IIs and Commodore 64s of
the early 80s have to remind young users that the Internet did not start
with the World Wide Web in the early 90s, and neither the Internet nor
personal computers were inventions of recent generations.......Alex

Alex Kuskis, PhD
Adjunct Professor
MA Progam in Communication & Leadership
School of Professional Studies
Gonzaga University
"Learning a living" - Marshall McLuhan

-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Peter Timusk
Sent: Sunday, June 08, 2008 12:42 PM
To: air-l at listserv.aoir.org
Subject: [Air-L] short review: Salkowitz, Rob. Generation Blend

I am interested in technology and age difference but this book that  
helped spur my interest did not help much. I would like to add age  
and technology attitudes to my thesis simulation so any sharing welcome.


Blog entry

Sunday, June 08, 2008

Interesting but not very complex reading and could be considered  
ageist in its failings.


I am reading this book right now amongst others.

Salkowitz, Rob. Generation Blend: Managing Across the Technology Age  
Gap (Hoboken, N.J.: John Wiley & Sons, 2008)
While this book is interesting and covers a vast array technological  
areas it falls short of having any details. The reason it fails is  
that it only assumes youth are better and more comfortable with  
technology and such things as web 2.0 and does not hold back from  
this view. Again and again the old are considered technological  
deficient and the youth technologically gifted. So no matter what  
technology or workplace practice the author examines he does not  
change from this perspective. This could have been a much more  
interesting book with much more results. I would suggest the author  
embark on empirical studies to back up his points. This is book is  
signed off on by Microsoft which is mud on their fenders in my opinion.
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