[Air-L] Metaphors in Technology

[Ronald E. Rice]

This is a nice early study of how people used and interpreted metaphors of 
new office technology: Hiemstra, G.  (1983).  You say you want a revolution? 
'Information Technology' in organizations.  In R.N. Bostrom & B.H. Westley 
(Eds.), Communication yearbook 7, 802-827.

=======================================================
Ronald E. Rice
Arthur N. Rupe Chair in the Social Effects of Mass Communication
Co-Director, Carsey-Wolf Center for Film, Television, and New Media
President of the International Communication Association 2006-2007
Dept. of  Communication, 4840 Ellison Hall
University of California
Santa Barbara, CA 93106-4020
Ph: 805-893-8696; Fax: 805-893-7102
rrice at comm.ucsb.edu
http://www.comm.ucsb.edu/rice_flash.htm
http://www.cftnm.ucsb.edu/
----- Original Message ----- 
From: "Gordon Carlson" <gordycarlson at gmail.com>
To: <air-l at listserv.aoir.org>
Sent: Sunday, June 08, 2008 11:44 AM
Subject: [Air-L] Metaphors in Technology


> Hi All,
>
> I am working on a project dealing with the use of metaphor in
> communication about technology, as well as communication within
> software.  I am trying to compile a list of metaphors used on the web
> and in computer software.  For example, the "shopping cart" in online
> shopping, PowerPoint using "slides", "dialog" boxes in operating
> systems, "bulletin boards", etc.
>
> Have any of you come across or perhaps even thought of other metaphors
> employed in software, online or off, or in communication about
> technology?  I would like to make a giant list of examples.
>
> Also, any recommended readings would be greatly appreciated.
>
> Thanks in advance for any help!
>
>
>
> -Gordon Carlson
> -University of Illinois at Chicago
> -PhD Student of New Media Communication and RA in Electronic Visualization 
> Lab
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