[Air-L] virtual ethnography

[nativebuddha]

> More recently Virtual Ethnography or Netnography or webnography, are
> performed primarily in the commercial arena, with Puri's Web of Insight as a
> sort of handbook (available here:
> http://lk.nielsen.com/documents/WebofInsightsPaperMay07.pdf)


sorry but i don't see how "webnography" as laid out by Puri has
anything to do with ethnography; nor does it sit in the same arena as
Hine's virtual ethnograhy. Puri's text sits in the realm of market
research--the goal (to sell more product) comes before the
observation. it's hardly social science.

-robert