[Air-L] WSJ: The Facebook Generation Vs. The Fortune 500

[McKiernan, Gerard [LIB]]

Colleagues/

 

A Good Characterization of Us vs. Them [:-)]

 

/Gerry 

 

Wall Street Journal / Gary Hamel's Management 2.0 / March 24, 2009 /
5:38 PM ET

 

The Facebook Generation vs. the Fortune 500

 

The experience of growing up online will profoundly shape the workplace
expectations of "Generation F" - the Facebook Generation. At a minimum,
they'll expect the social environment of work to reflect the social
context of the Web, [snip].

 

If your company hopes to attract the most creative and energetic members
of Gen F, it will need to understand these Internet-derived
expectations, and then reinvent its management practices accordingly.
[snip]

 

With that in mind, I compiled a list of 12 work-relevant characteristics
of online life. These are the post-bureaucratic realities that
tomorrow's employees will use as yardsticks in in determining whether
your company is "with it" or "past it." [snip]

 

1. All ideas compete on an equal footing. [snip]

 

2. Contribution counts for more than credentials. [snip]

 

3. Hierarchies are natural, not prescribed. [snip]

 

[snip]

 

8. Power comes from sharing information, not hoarding it. [snip]

 

9. Opinions compound and decisions are peer-reviewed.[snip]

 

[snip]

 

11. Intrinsic rewards matter most.[snip]

 

12. Hackers are heroes.[snip]

 

These features of Web-based life are written into the social DNA of
Generation F-and mostly missing from the managerial DNA of the average
Fortune 500 company. [snip]

 

Full excerpts as well as The Link To The Full Text is available at 

 

[ http://tinyurl.com/d9mkyd ]

 

Enjoy!

 

/Gerry 

 

Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011

 

gerrymck at iastate.edu    

 

 There is Nothing More Powerful Than An Idea Whose Time Has Come /
Victor Hugo 

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