[Air-L] Sports, fandom, and new media

[Jacqueline Vickery]

Jeff,
Wow, thanks so much for all the sources, I look forward to checking them
out.

Best,
- jacqueline

--
Jacqueline Vickery
Co-Coordinating Editor, FlowTV.org
Department of Radio-Television-Film
University of Texas - Austin



On Tue, Mar 31, 2009 at 3:14 PM, Jeff McCarthy <jeff.mccarthy at mmu.ac.uk>wrote:

> Hi Jacqueline
>
> I'm researching a very similar area (football SNS) so would be fascinated
> to see what you
> find too. I haven't come across anything specifically with sports fandom
> and use of the
> internet regarding social media. I have however found these articles very
> useful:
>
> * Brown et al 2007 "Word of mouth communication within online communities:
> conceptualizing
> the online social network", JOURNAL OF INTERACTIVE MARKETING VOLUME 21 /
> NUMBER 3 / SUMMER
> 2007
>
> * Moutinho et al 2007 "Surf Tribal behavior: a sports marketing
> application", Marketing
> Intelligence & Planning
> Vol. 25 No. 7, 2007, pp. 668-690.
>
> * Kozinets, R. (2006) "Click To Connect: Netnography and Tribal
> Advertising", Journal of
> Advertising Research, September 2006, pp. 279-288
>
> * Rowley, J., Kupiec-Teaham, B. and Leeming, E. (2007) “Customer community
> and
> co-creation: a case study”, Marketing Intelligence & Planning, Vol.25,
> No.2, pp. 136-146.
>
> * Chadwick, S., Garford, W., Guimaraes, G., O’Reilly, D. (2008) “The
> formation,
> organisation and management of MyFootballClub: Implications for marketing
> practice”,
> Journal of Direct, Data and Digital Marketing Practice, Vol.10 No.2, pp.
> 150-160.
>
> * Boyd, D.M, & Ellison, N.B. (2008) “Social Network sites: Definition,
> History and
> Scholarship”, Journal of Computer-Mediated Communication, Vol.13, Issue 2,
> pp. 210-230
>
> * Beer, D. (2008) “Social network(ing) sites...revisiting the story so far:
> A response to
> Danah Boyd & Nicole Ellison”, Journal of Computer-Mediated Communication,
> Vol.13, Issue 2,
> pp. 516-529.
>
> * Adamson, G., Jones, W. and Tapp, A. (2005) “From CRM to FRM: Applying CRM
> in the
> football industry”, Database Marketing & Customer Strategy Management,
> Vol.13, 2, pp.
> 156-172.
>
> Many thanks
> Jeff
>
> Jeff McCarthy  BSc (Hons) | PGDipM | FCIM | FIDM | Chartered Marketer | CIM
> & IDM CPD
> Awards
> Associate Lecturer
> Marketing & Retail
> The Manchester Metropolitan University Business School
> Aytoun Campus
> Manchester UK M1 3GH
> Email: jeff.mccarthy at mmu.ac.uk
>
> Staff Profile:
> http://www.business.mmu.ac.uk/staff/staffdetails.php?uref=391
> Academia: http://mmu.academia.edu/JeffMcCarthy
>
> Before acting on this email or opening any attachments you should read the
> Manchester Metropolitan University's email disclaimer available on its
> website
> http://www.mmu.ac.uk/emaildisclaimer
>
> >>> Jacqueline Vickery <jvickery183 at gmail.com> 03/28/09 11:57 PM >>>
> Hello all,
> I am wondering if anyone is aware of some qualitative or quantitative
> research about sports and new media. I'm particularly interested in how
> sports fans are using message boards, cell phones, twitter, blogs, and
> other
> digital media to extend their communities and further perform their fan
> identities. Even more specifically, I am interested in American college
> football fans, but any research about sports fandom as it intersects with
> digital media would be really helpful.
>
> Thank you much,
> - jacqueline
>
> --
> Jacqueline Vickery, PhD Student
> Co-Coordinating Editor, FlowTV.org
> Department of Radio-Television-Film
> University of Texas - Austin
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