[Air-L] Research on "passive" social media use?

elif yilmaz yilmaze2 at msu.edu
Wed Nov 4 09:34:09 PST 2009


I have been working on the peripheral users of virtual communities as well
and I couldn't find hitwise paper either. However this is the reference I
got closest:

Tancer, B. (2007). State of the web: Measuring Web 2.0 consumer
participation. Paper presented at the Web 2.0 Expo, Moscone West, San

contacting author may help.


On Wed, Nov 4, 2009 at 12:25 PM, Anders Fagerjord <
anders.fagerjord at media.uio.no> wrote:

> Liesbeth,
> Passive use may be widespread, at least on some sites.
> In a study of online video sites, Cha et.al. found that users rated the
> video on only 0.22% of YouTube views, and commented on 0.16%. They cite a
> Reuters article that reports that Hitwise have found similar results: only
> .16% of visits to YouTube are video uploads, and .2% of Flickr visits are
> uploads. I have not been able to get my hands on any publication from
> Hitwise.
> Is this special for YouTube, Flickr, and other sites that the OfCom study
> named "User Generated Content sites" (and were not regarded social network
> sites), or can we expect similar numbers for Twitter, Facebook, etc.?
> Cha, Meeyoung, et al. "I Tube, You Tube, Everybody Tubes: Analyzing the
> World's Largest User Generated Content Video System." Proceedings from the
> Internet Measuremet Conference, San Diego, 2007. New York:  ACM, 2007. <
> http://portal.acm.org/citation.cfm?doid=1298306.1298309>
> Auchard, Eric. "Participation on Web 2.0 Sites Remain Weak". _Reuters.com_,
> 17. April, 2007. <
> http://www.reuters.com/article/internetNews/idUSN1743638820070418>
> --anders
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