[Air-L] Research on "passive" social media use?

Gil De Zuniga, Homero hgz at austin.utexas.edu
Fri Nov 6 08:10:21 PST 2009

Robert, Amparo and all ~
Yes, I have nothing against other operationalizations of the dichotomous relationship between the users and the medium. For my studies I used active vs. passive, as it reflected more active users versus somehow more passive ones. That doesn't necessarily mean passive blog users are 1) passive for everything they do in the Internet and 2) active media information seekers, as they "actively" browse information and blogs over the Internet.
To be honest, I am not so concerned about the tag we use for describing the phenomenon (and others may be and that is fine). We could say super active and less active, or use many other labels or tags: observes, silent participants, etc... I am most interested in analyzing the possible differences between both categories regardless of the name : -)

Homero Gil de Zúñiga
Assistant Professor
Director, Center for Journalism & Communication Research
School of Journalism
College of Communication
University of Texas - Austin
Voice (512) 471 6323
Fax (512) 471 7979

From: MARIA AMPARO LASEN DIAZ [mailto:alasen at cps.ucm.es]
Sent: Friday, November 06, 2009 8:30 AM
To: RBerkman at aol.com
Cc: Gil De Zuniga, Homero; air-l at listserv.aoir.org
Subject: Re: [Air-L] Research on "passive" social media use?

yes, or "silent participants", which is already used. Bearing in mind as it was noted on Sharon's post, that these silent participants can be "talking" (commenting, posting or reacting) elsewhere, online and offline too.


----- Mensaje original -----
De: RBerkman at aol.com
Fecha: Viernes, Noviembre 6, 2009 14:19
Asunto: Re: [Air-L] Research on "passive" social media use?
A: hgz at austin.utexas.edu, air-l at listserv.aoir.org

> What about just "observers"?
> Robert Berkman
> Associate Professor, Media Studies
> The New School
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Amparo Lasén Dpto Sociología I Facultad de Ciencias Políticas y Sociología UCM Campus de Somosaguas Pozuelo de Alarcón 28223 0034913942899 alasen at cps.ucm.es

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