[Air-L] McGraw-Hill Professional Business Books For iPhone Users

McKiernan, Gerard [LIB] gerrymck at iastate.edu
Thu Oct 15 12:58:31 PDT 2009


Colleagues/

 

And The 'E' Goes On  ...

 

/Gerry 

 

McGraw-Hill Professional Business Books For iPhone Users

 

Partnership with ScrollMotion Provides New Digital Content for Over 600
e-Books

 

NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the
world will now have instant access to McGraw-Hill Professional's
critically acclaimed library of e-Books offering solutions to pressing
business needs. 

 

 

McGraw-Hill Professional, the world's preeminent business publisher of
print and electronic content, is partnering with ScrollMotion, a leading
developer of original iPhone applications, to offer e-books as
applications for the iPhone and iPod Touch. ScrollMotion is the creator
of the Iceberg Reader, an e-Book reader for the iPhone, which provides
interactive functionality around content, including search functions,
email sharing, multimedia, and more.

 

The first McGraw-Hill titles are now available on the iTunes Apps Store.
This launch list of acclaimed e-Books covers must-have information for
all aspects of business, including career development, management,
innovation, entrepreneurship, communication, finance, investing, and
more, designed to help consumers make better informed business and
financial decisions. [snip]

 

More than 600 fully interactive McGraw-Hill titles will be added to this
collection throughout the rest of 2009. E-books will be added on a
rolling basis as new titles publish, and will cover other areas,
including Medical, Engineering, Computing, Education, and more.

 

[snip]

 

"The audience for business books on the iPhone is an enormous untapped
market, representing hundreds of thousands of commuters and other
voracious readers who always have a smart phone in their pockets," said
Calvin Baker, ScrollMotion Chief Content Officer. [snip]

 

[snip]

 

Links To The Full Press Release Available At 

 

[ http://tinyurl.com/yfdlfu9 ]

 

!!! Thanks To Gary Price / ReferenceShelf / For The HeadsUp !!! 

 

/Gerry 

 

Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011

 

 

gerrymck at iastate.edu 

 

 

There Are No Answers, Only Solutions / Olde Irish Saying

 

The Future Is Already Here, It's Just Not Evenly Distributed

Attributed To William Gibson, SciFi Author / Coined 'Cyberspace



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