[Air-L] McGraw-Hill Professional Business Books For iPhone Users

McKiernan, Gerard [LIB] gerrymck at iastate.edu
Thu Oct 15 12:58:31 PDT 2009



And The 'E' Goes On  ...




McGraw-Hill Professional Business Books For iPhone Users


Partnership with ScrollMotion Provides New Digital Content for Over 600


NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the
world will now have instant access to McGraw-Hill Professional's
critically acclaimed library of e-Books offering solutions to pressing
business needs. 



McGraw-Hill Professional, the world's preeminent business publisher of
print and electronic content, is partnering with ScrollMotion, a leading
developer of original iPhone applications, to offer e-books as
applications for the iPhone and iPod Touch. ScrollMotion is the creator
of the Iceberg Reader, an e-Book reader for the iPhone, which provides
interactive functionality around content, including search functions,
email sharing, multimedia, and more.


The first McGraw-Hill titles are now available on the iTunes Apps Store.
This launch list of acclaimed e-Books covers must-have information for
all aspects of business, including career development, management,
innovation, entrepreneurship, communication, finance, investing, and
more, designed to help consumers make better informed business and
financial decisions. [snip]


More than 600 fully interactive McGraw-Hill titles will be added to this
collection throughout the rest of 2009. E-books will be added on a
rolling basis as new titles publish, and will cover other areas,
including Medical, Engineering, Computing, Education, and more.




"The audience for business books on the iPhone is an enormous untapped
market, representing hundreds of thousands of commuters and other
voracious readers who always have a smart phone in their pockets," said
Calvin Baker, ScrollMotion Chief Content Officer. [snip]




Links To The Full Press Release Available At 


[ http://tinyurl.com/yfdlfu9 ]


!!! Thanks To Gary Price / ReferenceShelf / For The HeadsUp !!! 




Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011



gerrymck at iastate.edu 



There Are No Answers, Only Solutions / Olde Irish Saying


The Future Is Already Here, It's Just Not Evenly Distributed

Attributed To William Gibson, SciFi Author / Coined 'Cyberspace

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