[Air-L] PhD Scholarships in New Media Services with Smart Services CRC

Marcus Foth m.foth at qut.edu.au
Sun Sep 13 16:12:09 PDT 2009

PhD Scholarships in New Media Services with Smart Services CRC

The Smart Services CRC is a $120 million, commercially focused  
collaborative research initiative, developing innovation, foresight  
and productivity improvements for the services sector. Services are  
the largest sector of the economy representing approximately 80% of  
Australia’s GDP and 85% of employment. Within the services industries  
Smart Services’ initial programs will be customer-focused with  
outcomes translatable across the whole services sector. Initial  
research outcomes and demonstrators will principally be associated  
with the digital media, finance and government sectors.

In order to achieve these goals, Smart Services CRC will be supporting  
research higher degree students at PhD and Masters level through  
scholarships, top-ups and in-kind support for research, travel,  
conferences etc. As a partner in Smart Services CRC, the Queensland  
University of Technology is offering scholarship packages for 2009.   
Research higher degree students with CRC scholarships will have access  
to the full range of resources offered by QUT (access to equipment and  
facilities, Grants-in-Aid, teaching opportunities etc.), as well as  
the opportunity to work with leading industry partners in the media,  
finance and government sectors on projects of direct real-world  
relevance through Smart Services CRC.

The New Media Services program at QUT is focused on research questions  
such as:

·      What are innovative business models for new media? Can  
international case studies identify new opportunities for media  
service industries in an era of Web 2.0 that goes beyond the mass  
communications model?

·      What new opportunities for news are enabled by digital media,  
including computational journalism, news visualization and citizen  

·      What opportunities exist to “harness the hive” of social media  
in advertising, marketing and integrated marketing communication?

·      Can the development of digital communities and the nurturing of  
digital ecosystems be applied across the service industries?

Led by the Creative Industries Faculty and the Faculty of Business,  
the New Media Servceis program provides the opportunity to work  
collaboratively with industry partners across the media and government  
sectors on aligning research activity with industry goals and  
strategies in the emergent digital media environment.

The following topics are of interest to supervisors in the New Media  
Servcies research project team:

Professor Terry Flew (Creative Industries Faculty, QUT)

	• Innovative business models for new media;
	• Digital futures for news media;
	• Mobile and digital media content production.

Associate Professor Axel Bruns (Creative Industries Faculty, QUT)

1.   Drivers and motivations for users to participate in social media  
2.      Future developments in online social media and social  
3.      Business models for social media sites.

Dr. Christy Collis (Creative Industries Faculty, QUT)

1.   Emerging uses and users of locative mobile media;

2.   Audiences and markets for online, mobile, and cross-platform media.

Dr. Christina Spurgeon (Creative Industries Faculty, QUT)

Dr. Edwina Luck (School of Advertising, Marketing and Public  
Relations, Faculty of Business, QUT)

1.     Future drivers of participation within virtual social media

2.     The role of ‘electronic word-of-mouth’ in product and service  

3.     Hyper-targeting and advertising within virtual social networks

Dr. Larry Neale (School of Advertising, Marketing and Public  
Relations, Faculty of Business, QUT)

1.     Network and device convergence

2.     Future entertainment business models

3.     Delivering digital customer service

Smart Services CRC is a research and development partnership between  
12 major industry players and six Australian universities, funded by  
the private sector and governments under the Australian Government’s  
Cooperative Research Centre program. Its aim is the creation of  
research-enabled commercial outcomes for its partners. For more  
information on the Smart Services CRC, go to http://www.smartservicescrc.com.au/AboutUs.html 

For more information on scholarships at QUT, go to http://www.rsc.qut.edu.au/studentsstaff/scholarships/ 

Information for prospective research students in the Faculty of  
Business can be found at http://www.bus.qut.edu.au/research/.

Information for prospective research students in the Creative  
Industries Faculty can be found at http://www.creativeindustries.qut.edu.au/research/future-student/ 

Assoc. Prof. Marcus Foth
Principal Research Fellow

Institute for Creative Industries and Innovation
Queensland University of Technology (CRICOS No. 00213J)
Victoria Park Rd, Brisbane QLD 4059, Australia
Phone +61 7 313 x88772 - Fax x88238 - Office K506, KG
m.foth at qut.edu.au - http://www.urbaninformatics.net/

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