[Air-L] Research on social media and industry? Or even just social media

[Julian Hopkins]

These might help:

Preston, E. & White, C.L., 2004. Commodifying Kids: Branded Identities and
the Selling of Adspace on Kids' Networks. Communication Quarterly, 52(2),
115-28.

Quiggin, J. & Potts, J., 2008. Economics of non-market innovation and
digital literacy. Media International Australia, (128), 144-50.

Raghavan, S., 2006. Blogs and Business Conversations. Journal of Creative
Communications, 1(3), 285-295.

And this is an interesting relevant blog post from a PR person closely
involved with social media in Malaysia:
http://www.davidlian.com/2009/07/can-you-purchase-conversation.html

I also would be very interested to see your presentation. I'm researching
the monetisation of blogs in Malaysia, but I don't have any formal paper on
it yet, but I'd be happy to discuss it more with you off-list if you like.

The results of a survey I did are here:
http://julianhopkins.net/index.php?/archives/238-myBlogS-2009-First-Malaysia
n-blog-survey-results-released.html 

Cheers,

Julian

++++++++++
Blog: www.julianhopkins.net
Twitter: @julianhopkins
Skype: julhop
IM: jfprhopkins at hotmail.com

-----Original Message-----


Message: 2
Date: Wed, 09 Sep 2009 17:24:38 -0500
From: scott at scottmacleod.com
To: Holly Kruse <holly-kruse at utulsa.edu>
Cc: "air-l at aoir.org" <air-l at aoir.org>
Subject: Re: [Air-L] Research on social media and industry? Or even
	just	social media
Message-ID:
	<S362482AbZIIWYi/20090909222438Z+19122 at ams15.chi.affinity.com>
Content-Type: text/plain; format=flowed; charset="iso-8859-1"

I don't know of any, but there are probably resources 'out there.' 

I'd love to post (or you can) your slide presentation (or paper, etc.) to 
http://webnographers.org about this very topic. 


Best,
Scott 


http://scottmacleod.com
http://worlduniversity.wikia.com 

 

 


Holly Kruse writes: 

> Hi all: 
> 
> What key pieces of scholarly work would be good to read to prepare to give
a
> talk to an industry that's doing a craptastic job of using social media?
It
> seems to think of social media primarily as broadcast media 
> 
> Anything basic about social media? Or on post-teens that's not Pew?  (I
was
> asked to help organize this panel for the primary annual industry meeting,
> and I've arranged someone from Pew to be on it to talk about Pew's social
> media data.)  This industry is particularly interested in attracting young
> adults in their 20s and 30s. 
> 
> I'm only really interested in scholarly work.  That's what I'll be there
> representing: academic research. 
> 
> Thanks in advance for any pointers! 
> 
> Holly 
> 
> 
> -----
> Holly Kruse
> Faculty of Communication
> The University of Tulsa
> 800 S. Tucker Drive
> Tulsa, OK 74104
> 918-631-3845
> holly-kruse at utulsa.edu or holly.kruse at gmail.com
> http://personal.utulsa.edu/~holly-kruse