[Air-L] twitter advertising

[S. Courtney Walton]

Have you read Twitter power: Tweets as electronic word of
mouth<http://www3.interscience.wiley.com/cgi-bin/fulltext/122467185/HTMLSTART>?
Study looks at microblogging and marketing.
The article is by Penn State & Twitter, in the Journal of the American
Society for Information Science and Technology.

When Karl Rove started following me, I didn't know what to think LOL!

On Sat, Sep 19, 2009 at 6:05 AM, Barry Wellman <wellman at chass.utoronto.ca>wrote:

> Is there any marketing data about whether advertising/spamming on Twitter
> pays off? Jonas Brothers started following olde me today (:
>
> My guess is that folks are selling marketing lists to foolish advertisers.
>
>  Barry Wellman
>  _______________________________________________________________________
>
>  S.D. Clark Professor of Sociology, FRSC               NetLab Director
>  Department of Sociology                  725 Spadina Avenue, Room 388
>  University of Toronto   Toronto Canada M5S 2J4   twitter:barrywellman
>  http://www.chass.utoronto.ca/~wellman             fax:+1-416-978-3963
>  Updating history:      http://chass.utoronto.ca/oldnew/cybertimes.php
>  _______________________________________________________________________
>
>
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-- 
Best Regards,

S. Courtney Walton
scw at umail.ucsb.edu

MA/PhD Student
Department of Communication
4309 Social Sciences & Media Studies Bldg
University of California, Santa Barbara
93106