[Air-L] Research on social media and industry? Or even just social media

[Holly Kruse]

Hi all:

What key pieces of scholarly work would be good to read to prepare to give a
talk to an industry that's doing a craptastic job of using social media?  It
seems to think of social media primarily as broadcast media

Anything basic about social media? Or on post-teens that's not Pew?  (I was
asked to help organize this panel for the primary annual industry meeting,
and I've arranged someone from Pew to be on it to talk about Pew's social
media data.)  This industry is particularly interested in attracting young
adults in their 20s and 30s.

I'm only really interested in scholarly work.  That's what I'll be there
representing: academic research.

Thanks in advance for any pointers!

Holly


-----
Holly Kruse
Faculty of Communication
The University of Tulsa
800 S. Tucker Drive
Tulsa, OK 74104
918-631-3845
holly-kruse at utulsa.edu or holly.kruse at gmail.com
http://personal.utulsa.edu/~holly-kruse