[Air-L] Research on social media and industry? Or even just social media

[scott at scottmacleod.com]

Hi Holly, 


I just came across this on 
http://www.webnographers.org/index.php?title=Books#Identity_and_Internet_Eth 
nography : 


Aspray, William and Paul E. Ceruzzi (eds.). 2008. The Internet and American 
Business. Cambridge, MA: The MIT Press. 


It looks relevant to your topic. 


Scott 


http://scottmacleod.com
http://worlduniversity.wikia.com 

 

Holly Kruse writes: 

> Hi all: 
> 
> What key pieces of scholarly work would be good to read to prepare to give a
> talk to an industry that's doing a craptastic job of using social media?  It
> seems to think of social media primarily as broadcast media 
> 
> Anything basic about social media? Or on post-teens that's not Pew?  (I was
> asked to help organize this panel for the primary annual industry meeting,
> and I've arranged someone from Pew to be on it to talk about Pew's social
> media data.)  This industry is particularly interested in attracting young
> adults in their 20s and 30s. 
> 
> I'm only really interested in scholarly work.  That's what I'll be there
> representing: academic research. 
> 
> Thanks in advance for any pointers! 
> 
> Holly 
> 
> 
> -----
> Holly Kruse
> Faculty of Communication
> The University of Tulsa
> 800 S. Tucker Drive
> Tulsa, OK 74104
> 918-631-3845
> holly-kruse at utulsa.edu or holly.kruse at gmail.com
> http://personal.utulsa.edu/~holly-kruse 
> 
>  
> 
>  
> 
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