[Air-L] Research on social media and industry? Or even just social media

[Umar Ruhi]

Hi Holly,

I’ve recently read the following two books on social media and have found
them to be useful for a broad level coverage of social media, especially if
the reader is interested in practitioner perspectives:

Porter, J. (2008). Designing for the Social Web. Berkeley, California: New
Riders.

Evans, D. (2008). Social Media Marketing: An Hour a Day. Indianapolis,
Indiana: Wiley Publishing.


Some other academic articles I can suggest are as follows:

Stolley, K. (2009). Integrating Social Media Into Existing Work Environments
The Case of Delicious. [Article]. Journal of Business and Technical
Communication, 23(3), 350-371.

Scott, D. M. (2008). Afterthought: Asking the Right Questions About Social
Media. [Editorial Material]. Econtent, 31(10), 64-64.

Fichter, D., & Wisniewski, J. (2008). Social Media Metrics: Making the Case
for Making the Effort. [Editorial Material]. Online, 32(6), 54-57.

Ojala, M. (2008). Social media, information seeking, and generational
differences. [Editorial Material]. Online, 32(2), 5-5.


Hope you find these helpful for your panel preparations.

Best,

Umar

----------
Umar Ruhi
Lecturer - Information Systems & e-Business Technologies
Telfer School of Management, University of Ottawa
Website: http://www.umar.biz
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Holly Kruse writes:

> Hi all:
>
> What key pieces of scholarly work would be good to read to prepare to give
a
> talk to an industry that's doing a craptastic job of using social media?
It
> seems to think of social media primarily as broadcast media
>
> Anything basic about social media? Or on post-teens that's not Pew?  (I
was
> asked to help organize this panel for the primary annual industry meeting,
> and I've arranged someone from Pew to be on it to talk about Pew's social
> media data.)  This industry is particularly interested in attracting young
> adults in their 20s and 30s.
>
> I'm only really interested in scholarly work.  That's what I'll be there
> representing: academic research.
>
> Thanks in advance for any pointers!
>
> Holly
>
>
> -----
> Holly Kruse
> Faculty of Communication
> The University of Tulsa
> 800 S. Tucker Drive
> Tulsa, OK 74104
> 918-631-3845
> holly-kruse at utulsa.edu or holly.kruse at gmail.com
> http://personal.utulsa.edu/~holly-kruse
>