[Air-L] Web Site Analysis Methdology

Zhang Yiqiong zhangyiqiong at nus.edu.sg
Sat Apr 17 18:10:47 PDT 2010

Dear Andrew,
I think your student might find the following phd thesis working on
website from a social semiotic perspective useful. Dr Djonov included
quite extensive literature review on different approaches. 
Djonov, E. (2005). Analyzing the Organization of Information in
Websites: From Hypermedia design to Systemic Functional Hypermedia
Discourse Analysis. Unpublished doctoral dissertation, The University of
New South Wales, Sydney.
It can be downloaded from
All the best to your students' research. 
Looking forward to reading her thesis.  


ZHANG Yiqiong

PhD candidate @
Multimodal Analysis Lab
Interactive & Digital Media Institute (IDMI)
9 Prince George's Park
National University of Singapore
Singapore 118408

Department English Language & Literature
Block AS5, 7 Arts Link
Faculty of Arts and Social Sciences
National University of Singapore
Singapore 117570

-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Andrew Herman
Sent: Sunday, 18 April, 2010 4:20 AM
To: air-l at listserv.aoir.org
Subject: [Air-L] Web Site Analysis Methdology


I have a doctoral student who would like to do some comparative web site
analysis in her dissertation.  She is coming to this rather late in her
doctoral work and I am looking for some overviews of different
approaches, i.e hypertextual, semiotics, rhetorical, visual, links, etc.
Any suggestions would be greatly appreciated by the both of us.

Thanks for your assistance in advance.


Andrew Herman, Ph. D.
Associate Professor and Chairperson
Department of Communication Studies
Graduate Program in Cultural Analysis and Social Theory
Wilfrid Laurier University
Waterloo, Ontario N2L 3C5
519 884-1970 x3693

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