[Air-L] studies on online news media

[I.Ibrus at lse.ac.uk]

Dear all,

Although I am normally a university researcher and lecturer I am working at the moment with a major publishing group here in the Baltic States on their online presentation strategies. They have explicitly established they won't take the Murdoch route of building paywalls (as do their main competitors here in Estonia), but they are still concerned on how to present their content online so that to gain from their open strategy. With this purpose in mind I am very interested in all existing studies on news media websites - on effective website designs and content presentation strategies, user preferences on news content presentation, etc. That would include also also the well known dilemmas such as text/visuals ratios, preferences for shorter stories/longer stories, appropriate video inclusion, etc. Any studies on alternative business models (that is: not including paywalls or any sort of walling off) for news media are also welcome.

Please do not take this as another administrative/commercial research - I quite like their commitment to open strategies and want to help out. Also hoping to develop this into a practical study on developing open business models for news media in general. 

Many thanks in advance!

Indrek Ibrus
PhD Candidate at London School of Economics/Lecturer at Baltic Film and Media School in Tallinn, Estonia

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