[Air-L] Nielsen Report: How People Watch ? The Global State of Video Consumption

Stephen J Cavrak Jr Steve.Cavrak at uvm.edu
Thu Aug 5 15:57:15 PDT 2010


Report: How People Watch ? The Global State of Video Consumption
August 4, 2010
http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/

Video consumption across multiple platforms is now a global  
phenomenon. Consumers in all regions are proving their insatiable  
appetite for video information and entertainment ? thus far adding  
screens to their media mix, not replacing them.

To get a better sense for how the world is watching video, today,  
Nielsen recently completed a survey of more than 27,000 online  
consumers in 55 countries, asking simple questions about how they  
watch video. Internet access still varies considerably by region, so  
the results of an online survey are not representative of the total  
global population, but show us how an important subset of the global  
population (the connected population) is consuming video across  
multiple platforms. The results from the survey, with corresponding  
syndicated Nielsen insights where available, were released today in a  
new report, ?How People Watch ? A Global Nielsen Consumer Report.?




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