[Air-L] Theories in your social media research

[Jörgen Skågeby]

For several of my social media research papers I have been exploring
gift-giving as a theoretical framework. My thoughts so far are probably best
summarized in the paper "Gift-giving as a conceptual framework: framing
social behavior in online networks" in the Journal of Information Technology
25 (2):170­177; doi:10.1057/jit.2010.5

http://www.palgrave-journals.com/jit/journal/v25/n2/abs/jit20105a.html

Kind regards

Jörgen Skågeby
Research fellow, Dept. of Journalism, Media & Communication, Stockholm Univ.
http://people.su.se/~jsk/



> From: "Burns, Kelli" <kburns at usf.edu>
> Date: Thu, 26 Aug 2010 11:55:53 -0400
> To: "'air-l at listserv.aoir.org'" <air-l at listserv.aoir.org>
> Subject: [Air-L] Theories in your social media research
> 
> I would like to place my research within a theoretical framework and move it
> away from mere descriptions of social media practice. I've been looking at a
> variety of topics within the realm of PR/Ad industry use of social media
> (brands that use Facebook, reactions to FTC endorsement guidelines by
> bloggers, crises in the blogosphere) as well as the intersection of social
> media and popular culture. I am looking for your suggestions of articles that
> apply theory to the understanding of social media. Any citations you can send
> would be much appreciated, even if you feel it's not directly relevant to my
> area of social media research.
> 
> Thanks so much!
> 
> Kelli Burns, Ph.D.
> Assistant Professor
> University of South Florida
> kburns at usf.edu<mailto:kburns at usf.edu>
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