[Air-L] Stumbling upon the news

Johnson, Thomas J tom.johnson at austin.utexas.edu
Tue Dec 14 15:00:54 PST 2010

Studies are increasingly showing that people are increasingly not intentionally searching out news, but stumbling upon it when searching for other things.  I have been looking for a good analysis
of what the media industry has been doing to capture is unintentional reader.  Any suggestions?

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