[Air-L] user generated content, motivation to post

natalya godbold ngodbold at gmail.com
Tue Feb 2 16:15:27 PST 2010

I scanned this paper just yesterday, its a paper from the first day of ASIST
2009 (

paper is at

*Personal and External Determinants of Medical Bloggers' Knowledge Sharing
*  Faezeh Karimi, Danny C. C. Poo *

*This paper investigates the factors affecting medical bloggers’ knowledge
sharing behavior from both personal and external aspects. We develop a model
based on the social cognitive theory and augment it with the social capital
theory. The model is empirically examined based on the survey data collected
from 75 bloggers writing on medical issues, and evaluated with confirmatory
factor analysis and structural equation modeling. Among the personal
factors, we examined outcome expectations including reputation and enjoyment
in helping others. Encouragement by others, identification and interaction
ties were investigated as external factors. Enjoyment in helping others and
reputation were found to have significant direct affect on medical bloggers’
knowledge sharing behavior, while encouragement by others, identification,
and interaction ties showed no significant direct affect. However,
encouragement by others exhibited significant impact on reputation and
enjoyment in helping others. The implications for theory and practice, and
future possible research are discussed.

On Wed, Feb 3, 2010 at 5:41 AM, MARIA AMPARO LASEN DIAZ
<alasen at cps.ucm.es>wrote:

> Hi,
> A Mater student of one of my colleagues is researching about people's
> motivation to post, to share comments and evaluations about products and
> services, and about the social function of such activities. His hypothesis
> is that people augment their reality by being read and listened, that this
> activity would reinforce their existence as a subjects. He's looking for
> references and concepts about these questions. I would be grateful if you
> could help.
> Thank you very much,
> All the best
> Amparo Lasén Dpto Sociología I Facultad de Ciencias Políticas y Sociología
> UCM Campus de Somosaguas Pozuelo de Alarcón 28223 0034913942899
> alasen at cps.ucm.es
> _______________________________________________
> The Air-L at listserv.aoir.org mailing list
> is provided by the Association of Internet Researchers http://aoir.org
> Subscribe, change options or unsubscribe at:
> http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
> Join the Association of Internet Researchers:
> http://www.aoir.org/

Natalya Godbold
PhD Candidate (Human Information Behaviour / Health Communication)
Faculty of Arts and Social Sciences
University of Technology, Sydney

¯`~.. ¸><((((º>¸. .~´¯`~.. ¸><((((º>¸. .~´¯`~.. ¸><((((º>¸.
.><((((º>`~.¸¸.~´¯`~.¸.~´¯`~...¸><((((º> .,,.~´¯`~.. ¸><((((º>¸.
.....,,.><((((º>`~.¸¸.~´¯`~.¸.~´¯`~...¸><((((º> .~´¯`~.. ¸><((((º>¸.
.,,.~´¯`~.. ¸><((((º>¸. .~´¯`~..

UTS CRICOS Provider Code:  00099F
DISCLAIMER: This email message and any accompanying attachments may contain
confidential information.  If you are not the intended recipient, do not
read, use, disseminate, distribute or copy this message or attachments.  If
you have received this message in error, please notify the sender
immediately and delete this message. Any views expressed in this message are
those of the individual sender, except where the sender expressly, and with
authority, states them to be the views of the University of Technology
Sydney. Before opening any attachments, please check them for viruses and

Think. Green. Do.

Please consider the environment before printing this email.

More information about the Air-L mailing list