[Air-L] user generated content, motivation to post

[natalya godbold]

I scanned this paper just yesterday, its a paper from the first day of ASIST
2009 (
http://www.asis.org/Conferences/AM09/open-proceedings/frontmatter/titlepage09.html
)

paper is at
http://www.asis.org/Conferences/AM09/open-proceedings/openpage.html

*Personal and External Determinants of Medical Bloggers' Knowledge Sharing
Behavior<http://www.asis.org/Conferences/AM09/open-proceedings/papers/42.xml>
*  Faezeh Karimi, Danny C. C. Poo *

*This paper investigates the factors affecting medical bloggers’ knowledge
sharing behavior from both personal and external aspects. We develop a model
based on the social cognitive theory and augment it with the social capital
theory. The model is empirically examined based on the survey data collected
from 75 bloggers writing on medical issues, and evaluated with confirmatory
factor analysis and structural equation modeling. Among the personal
factors, we examined outcome expectations including reputation and enjoyment
in helping others. Encouragement by others, identification and interaction
ties were investigated as external factors. Enjoyment in helping others and
reputation were found to have significant direct affect on medical bloggers’
knowledge sharing behavior, while encouragement by others, identification,
and interaction ties showed no significant direct affect. However,
encouragement by others exhibited significant impact on reputation and
enjoyment in helping others. The implications for theory and practice, and
future possible research are discussed.


On Wed, Feb 3, 2010 at 5:41 AM, MARIA AMPARO LASEN DIAZ
<alasen at cps.ucm.es>wrote:

>
> Hi,
>
> A Mater student of one of my colleagues is researching about people's
> motivation to post, to share comments and evaluations about products and
> services, and about the social function of such activities. His hypothesis
> is that people augment their reality by being read and listened, that this
> activity would reinforce their existence as a subjects. He's looking for
> references and concepts about these questions. I would be grateful if you
> could help.
>
> Thank you very much,
>
> All the best
>
> Amparo Lasén Dpto Sociología I Facultad de Ciencias Políticas y Sociología
> UCM Campus de Somosaguas Pozuelo de Alarcón 28223 0034913942899
> alasen at cps.ucm.es
>
>
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-- 
Natalya Godbold
PhD Candidate (Human Information Behaviour / Health Communication)
Faculty of Arts and Social Sciences
University of Technology, Sydney





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