[Air-L] user generated content, motivation to post

Zeynep Tufekci socnetres at gmail.com
Tue Feb 2 17:22:39 PST 2010

Is the thinking that motivations for commenting on products and services
differ significantly from motivations for other types of online
participation? Many product evaluation systems are social environments; a
few are not. I doubt that same kinds of people populate both to same degree.
It might not be a good idea to lump them together.

An interesting tack might be to compare systems that allow for identity and
reputation development with  those that are truly anonymous -- where there
is no handle with which to develop an identity.


Zeynep Tufekci, Ph.D.
Department of Sociology and Anthropology
University of Maryland, Baltimore County
1000 Hilltop Circle, Baltimore, MD
zeynep at umbc.edu @techsoc

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