[Air-L] New book on methods for conducting online behavioral research

sam gosling samg at mail.utexas.edu
Wed Feb 17 16:29:37 PST 2010

Hi All,

Those of you who collect data via the Internet or are thinking of doing so might be interested in our recent edited book, "Advanced Methods for Conducting Online Behavioral Research," which was just published by the American Psychological Association.

The book provides short practically oriented "how to" chapters authored by the field's top experts on each topic.

Topics covered by the book include:
* Overview of the major techniques of Web-based research
* Design & formatting issues
* Use of graphics, photographs, and dynamic media
* Implementing drag & drop designs
* Collecting data from social networking Websites and blogs
* Observing behavior of online subjects
* Automatic text analysis
* Online ability testing
* Web-based self-report personality scales
* Online collection of informant reports
* Online surveys
* Conducting experiments on the Web
* Incentives to increase participant response and completion
* Security and data protection
* Ethical issues

More details can be found here: http://www.apa.org/pubs/books/4311014.aspx

We hope you find it helpful.


Sam Gosling & John Johnson


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