[Air-L] Call for Chapter Proposal--Social Media Campaigns: Methods and Issues
Sarina Chen
Sarina.Chen at uni.edu
Tue Feb 2 10:53:41 PST 2010
Call for Chapter Proposal—Submission Deadline March 1, 2010
For the Edited Collection
Social Media Campaigns: Methods and Issues
Edited by Jayne Witte, Gayle Pohl, Tom Hall, and Shing-Ling S. Chen,
University of Northern Iowa
To be published by Peter Lang Publishing
OVERVIEW OF THIS EDITED COLLECTION
With the emergence of social media (Facebook, MySpace, Twitter, etc.),
practitioners are no longer limited to traditional means of campaign
methods. Social media provide campaign practitioners new
opportunities to construct a new kind of campaign that is more
efficient and complex than what was previously possible using
traditional approaches. With new methods of contact and
dissemination, practitioners are able to construct integrated social
networks and implement well-coordinated campaigns. Social networking
environments thus call for a different methodological orientation on
the part of the campaign practitioners. This different approach
begets a myriad of methods and issues not generally addressed in
existing texts, except perhaps in passing.
Social Media Campaigns: Methods and Issues is a collection of essays
by veteran social media campaign practitioners who provide: (1)
testimonial illustrations as to how to effectively utilize various
online social networking tools to implement campaigns, that is, the
“dos” and “don'ts” of social media campaigns, may they be political or
non-political, commercial or non-profit campaigns, and (2) discussions
of critical issues encountered in social media campaigns. The former
serves as a resource for teachers, students and practitioners who
utilize online social networking tools for campaigning. The latter is
designed to stimulate ongoing debates and creative ideas about a
pioneering arena of research. In sum, the book is designed to make a
distinctive contribution to the literature that addresses online
research, as well as the fields of inquiry for traditional campaign
methods (public relations, advertising, marketing, communication,
journalism, sociology, psychology, education, medicine as well as
related disciplines). The book is designed to be a required textbook
for campaign methods classes, as well as a resource for practitioners,
as it deals with methodological considerations in developing social
media campaign.
PROPOSAL SUBMISSION PROCEDURE
Prospective authors are invited to submit chapter proposal of 200 –
500 words on or before March 1, 2010. In the proposal, please clearly
specify: (1) the purpose and content of the proposed chapter, and (2)
how the proposed chapter relates to the overall objectives of the book.
Authors will be notified the status of their proposal by April 1, 2010.
Please send inquiries or submit material electronically to Jayne Witte
at jayne.witte at uni.edu.
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