[Air-L] barbie the computer engineer

[Ben Light]

On a slightly different tack there are some interesting links here with Shoshana Magnet's work around the commodification of difference and suicidegirls.com.  I'm thinking with respect to how the makers of Barbie are commodifying the 'idea' of the female computer engineer and in doing so reinforcing gender stereotypes. At the risk of pointing out the obvious - a pink laptop, come on...

Here's the ref: Shoshana Magnet, Feminist sexualities, race and the internet: an investigation of suicidegirls.com, New Media & Society 2007 9: 577-602.

Ben


Ben Light
Professor of Digital Media
Communication, Cultural and Media Studies Research Centre
Associate Head of School - Research and Innovation
School of Media, Music and Performance
University of Salford
Adelphi House
SALFORD
M3 6EN

Tel. +44 (0)161 295 5443

www.benlight.org
www.smmp.salford.ac.uk
www.ccm.salford.ac.uk



-----Original Message-----
From: air-l-bounces at listserv.aoir.org on behalf of Mary K. Bryson
Sent: Sat 2/13/2010 17:16
To: Leurs, K.H.A. (Koen); Daniel Beattie; Seda Guerses
Cc: air-l at aoir.org
Subject: Re: [Air-L] barbie the computer engineer
 
And likewise,

>From Barbie to Mortal Kombat and Beyond Barbie and Mortal Kombat

The two edited collections on gender, gaming and all things digital...

http://www.amazon.com/Barbie-Mortal-Kombat-Gender-Computer/dp/0262531682/ref
=pd_bxgy_b_img_b

Mary


> From: "Leurs, K.H.A. (Koen)" <K.H.A.Leurs at uu.nl>
> Date: Sat, 13 Feb 2010 13:01:52 +0100
> To: Daniel Beattie <danieldouglasbeattie at gmail.com>, Seda Guerses
> <sguerses at esat.kuleuven.be>
> Cc: <air-l at aoir.org>
> Subject: Re: [Air-L] barbie the computer engineer
> 
> 
> People interested in Barbie as a figuration could perhaps also be interested
> in Hacking Barbie in Feminist New Media Studies, a chapter by Marianne van den
> Boomen in Routledge's Doing Gender in Media, Art and Culture (Buikema & van
> der Tuin, eds). 
> 
> Best,
> 
> Koen.
> 
> Koen Leurs | Aio / PhD student
> OGC (Research Institute for Culture and History)|
> Utrecht University, the Netherlands | Janskerkhof 13, 3512 BL Utrecht | # 2.02
> | (+31) 30 253 78 59 | (+31) 6 13108803 |
> 
> Current project: http://www.uu.nl/wiredup/
> 
> Please consider the environment before printing this email.
> 
> 
> 
> -----Oorspronkelijk bericht-----
> Van: air-l-bounces at listserv.aoir.org namens Daniel Beattie
> Verzonden: za 13-2-2010 10:43
> Aan: Seda Guerses
> CC: air-l at aoir.org
> Onderwerp: Re: [Air-L] barbie the computer engineer
>  
> FYI the selfproclaimed 'trolls' at 4chan.org's /b/ board has been
> actively trying to influence the vote so it would come out in favour
> of Barbie the Computer Engineer. This could be the result of their
> campaign.
> 
> Best
> 
> Daniel Beattie
> Erik Ejegodsgade 1, 4.tv.
> 1731 Copenhagen V
> +45 40558187
> 
> 
> 
> 
> 
> On Sat, Feb 13, 2010 at 10:37 AM, Seda Guerses
> <sguerses at esat.kuleuven.be> wrote:
>> acm just proudly presented:
>> 
>> http://www.barbiemedia.com/admin/uploads/ComputerEngineerBarbie.pdf
>> 
>> 
>> Disclaimer: http://www.kuleuven.be/cwis/email_disclaimer.htm
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