[Air-L] CALL FOR CHAPTER PROPOSALS: Virtual Community Participation and Motivation: Cross-Disciplinary Theories

NABETH Thierry Thierry.NABETH at insead.edu
Tue Mar 9 10:24:30 PST 2010

Dear All,

This is a call for chapter proposal that I post on the behalf of Dr.
Honglei Li
Swansea University, United Kingdom.

Best regards,


Thierry Nabeth
Senior Research Fellow,



Extended Proposal Submission Deadline: April 13, 2010
Virtual Community Participation and Motivation: Cross-Disciplinary
A book edited by Dr. Honglei Li
Swansea University, United Kingdom

To be published by IGI Global:


This book intends to give a comprehensive view on virtual community
participation.  With the power to gather people with similar interests
together, virtual communities have gained attention by not only
practitioners, but researchers, as well. Various studies have been done
to explore why people participate in virtual communities since it is
only after aggregating a certain amount of members that a virtual
community can be viable. Virtual community participation refers to those
behaviours in which members mainly participate. Basically, past
researchers have found two types of behaviours: lurking and active
participation. Although many studies discussed the motivations to
participate in virtual communities, including gift economy, pursuit of
power, sense of belonging, sense of inclusion, relationship building,
and so forth, none of them have given a clear and comprehensive
framework on the reasons for virtual community participation. As the
field is now in a position to call for a synthesis publication to
integrate all aspects of virtual community participation theories, it's
important to edit a book to give both researchers and general virtual
community practitioner the theoretical guidelines. This book will bring
together the issues that managers, practitioners, and researchers must
consider when planning, implementing, and managing members in virtual

Objective of the Book

The book gives in-depth coverage of state-of-the-art research on virtual
community participation. It first covers the concept of virtual
community participation, followed by several streams of virtual
community participation theories. It will be written for professionals,
researchers, practitioners, and designers who want to improve their
understanding of the strategic role of virtual community participation
within the development of digital communication.

Target Audience

This book appeals to those interested not only in virtual communities,
but also in virtual worlds, virtual teams, and even online shopping.
Virtual community researchers, as well as researchers from diverse
fields--computer science, information systems, psychology, sociology,
and telecommunications--will find valuable motivation theories discussed
in this book. But this book appeals to more than just researchers.
Practitioners and managers looking to organize virtual communities
efficiently and effectively will also benefit from the case discussions,
empirical studies, and data analysis. In addition, upper-level and
graduate-level students will find this research useful in their course
work and research. Finally, this book will be a welcome addition to
academic libraries' research collections.

Recommended topics include, but are not limited to, the following:

--Virtual community participation behavior definition
--Discussion of various virtual community behaviors
--The interpersonal relationship reason of virtual community
--The social capital perspective of virtual community participation
--The attachment of virtual community participation
--The belonging or inclusion perspective of participation
-- Gift economy perspective of virtual community participation
--Frameworks to explain virtual community participation
--Behavior theories
--Social psychological perspective of virtual community participation
--The power side of virtual community participation
--Knowledge management motivation to participation
--The communicational perspective to participate
--The psychological perspective to participate
--The process virtualization perspective to participate

Submission Procedure

Researchers and practitioners are invited to submit on or before
February 13, 2010, a 2-3 page chapter proposal clearly explaining the
mission and concerns of his or her proposed chapter. Authors of accepted
proposals will be notified by February 28, 2010 about the status of
their proposals and sent chapter guidelines. Full chapters are expected
to be submitted by April 13, 2010. All submitted chapters will be
reviewed on a double-blind review basis. Contributors may also be
requested to serve as reviewers for this project.
Additional information about this can be found at:
http://www.igi-global.com/requests/details.asp?ID=762 .


This book is scheduled to be published by IGI Global (formerly Idea
Group Inc.), publisher of the "Information Science Reference" (formerly
Idea Group Reference), "Medical Information Science Reference,"
"Business Science Reference," and "Engineering Science Reference"
imprints. For additional information regarding the publisher, please
visit www.igi-global.com . This publication is anticipated to be
released in 2010.

Important Dates

April 13, 2010:		Proposal Submission Deadline
May 28, 2010:		Notification of Acceptance
July 13, 2010:		Full Chapter Submission
August 30, 2010:		Review Results Returned
September 13, 2010:	Final Chapter Submission
September 30, 2010:	Final Deadline

Editorial Advisory Board Members:

Inquiries and submissions should be forwarded electronically (Word
document) to:
Dr. Honglei Li
School of Business & Economics
Swansea University
Singleton Park, Swansea, SA2 8PP
United Kingdom
Tel.: +44 (0) 1792295680 * Fax: +44 (0) 1792295626  
E-mail: hongleili at gmail.com  or H.Li at swansea.ac.uk 

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