[Air-L] Facebook Advertising Guidelines terms and conditions YOUR OPINION
Donna Bulford
bulford at mac.com
Tue Mar 23 17:41:34 PDT 2010
HI All
My job is to bring advertisers into the Social Media through online casual games.
Facebook has a strict advertising policy.
I want everyone's academic opinion on the following terms and conditions..do you think they go beyond good taste and border on puritanical?
Facebook T and C's ...excerpt:
1. Ads for dating sites, services, or related content must follow these targeting criteria (does not apply to ads on Facebook Platform):
1. the Relationship Status targeting parameter must be utilized and set to Single;
2. the Sex targeting parameter must be utilized and a single value of Male or Female must be selected;
3. the Age targeting parameter must be utilized and the age range selected must start at least at 18 years old;
4. the Interested In targeting parameter must be utilized and a single value of either Men or Women must be selected.
Also prohibitied:
2. Ads cannot contain, facilitate, promote, or reference the following:
....
9. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
10. Adult friend finders or dating sites with a sexual emphasis;
11. Adult toys, videos, or other adult products;
Please chime in ...I wouldl ike to hear as many opinions as possible on the matter.
I am trying to work with alternative dating sites...and many of them allow users to be "in a relationship" or "married" and still participate in the site. Obviously as the T and Cs state above ..Facebook doe snot allow this.
Thanks
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