[Air-L] query: links to

Jesper Aagaard Petersen jespaa at hotmail.com
Wed Nov 17 06:43:39 PST 2010

Hello all.

I am currently doing a small pilot survey of satanism sites online for an
article in order to get more data on ephemeral networks of seekers. One of
the things I suggest is to use "links to" as an indicator, and I have
happily used alexa, marketleap and site analytics to get some raw data. But
I am at a loss to explain the large variability in the results.

For example, alexa lists about 600 links to Church of Satan, while
marketleap has 25000. It is especially visible with popular sites: YouTube
has 700000 links with alexa, while marketleap list tens of millions. How do
I explain this? Are the search samples much smaller in alexa? Or is the
marketleap number including duplicates and such? Or is it related to search
criteria and the definition of "link to"?

Any suggestions will be much appreciated.

All the best,

Jesper Petersen, NTNU, Norway.

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