[Air-L] book announcement

[Dal Jin]

Apologies for any cross-postings. Just a quick note to let you know that Dal Yong Jin has published a new book titled Korea's Online Gaming Empire in the MIT Press. It might be of interest to you.

Korea's Online Gaming Empire (Dal Yong Jin)

In South Korea, online gaming is a cultural phenomenon. Games are broadcast on television, professional gamers are celebrities, and youth culture is often identified with online gaming. Uniquely in the online games market, Korea not only dominates the local market but has also made its mark globally. In Korea's Online Gaming Empire, Dal Yong Jin examines the rapid growth of this industry from a political economy perspective, discussing it in social, cultural, and economic terms.

Contents:

1. Introduction
2. Sociocultural Interpretations of Digital Korea
3. Political Economy of the Korean Online Game Industry
4. eSports and Television Business in the Digital Economy
5. Professional Online Game Players as New Media Workers
6. Online Game Fans: New Audience Commodities in the New Media Era
7. Adventure of Local Games toward Globalization
8. From the Cottage Industry to Transnational Media Giants. 

Please see the extended description of the book below.

http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=12286