[Air-L] Research on Content Creators?

[Stacy Blasiola]

I don't know if this will help, but... 

Back when I used to manage the CMS for the broadcasting company I worked for, we could isolate users based on the number of posts (more than X), or the time of post (ie within the last week, month, etc) and draw demographic information from it. Then we could compile a "fact sheet" that said something like, "Our most active users interact with our website on average X times per week, are Male, 25-54, make over $100,000 household income, etc. etc." So, if you're looking for that kind of information, I'd recommend talking to sales people of the platforms about which you're interested. They sell those audiences so they have to be able to talk about them. If I were looking for that kind of information, that's where I'd start. 

And actually, some companies have one person who manages all those data and uses them to make sell sheets (like, for instance, me). However, a lot of websites have media kits that openly share that kind of information. For example, http://www.journalinteractive.com/markets/milwaukee/jsonline/jsaudience/ Getting the information filtered by website activity would just be an additional step. I wouldn't be surprised if Facebook and YouTube have those data published somewhere. That's what makes them "sexy" to advertisers. And the term, in advertising, is audience engagement or user engagement. So you'd be looking for demographics based on engagement. 

One other thought, in radio, the term for the most engaged listeners is "P1." It refers back to Arbitron, but the radio people I worked for were always more interested in finding an equivalent "P1" internet user. So, for example, I don't recall the newspaper or TV people wondering about their most active users. And come to think of it, that additional filter was something on a CMS written specifically for radio websites. Maybe it's just a radio thing. But, either way, the sales people are the most likely to have the information you want, in my opinion, especially if you're talking about users of radio, TV, or newspaper websites. 


Don't know if that will help, but that's what I can tell you about it. 

Good luck! 

Stacy 

----- Original Message -----
From: "Yosem Companys" <companys at stanford.edu> 
To: "Denise N. Rall" <denrall at yahoo.com> 
Cc: air-l at listserv.aoir.org 
Sent: Wednesday, August 10, 2011 7:05:12 PM 
Subject: Re: [Air-L] Research on Content Creators? 

Thanks. 

Yes, it's true, but the problem is the papers rarely discuss who these 
people are. So we don't have a sense of whether they're mostly female/male, 
younger/older, artsy/techie, etc., and whether it varies by type of content 
shared. 

I'm interested in this topic of content production and would like to outline 
who these people are as part of my literature review. 

On Wed, Aug 10, 2011 at 4:46 PM, Denise N. Rall <denrall at yahoo.com> wrote: 

> Yosem - 
> 
> This is a bit of a long shot, but in 2007 Sandra Harrison was working on 
> this topic - 
> 
> Harrison, S., Ed. (2007). 'Transgressions, miscommunication and flames: 
> problematic incidents in email discussions' in Mia Consalvo & Caroline 
> Haythornthwaite, (Eds.) AoIR Internet Annual Volume 4, New York: Peter 
> Lang, pp 105-117. 
> 
> As I recall, her research pointed to a similar statistic, that 5% of the 
> people produced 95% of the flaming. Her paper might have citations to 
> similar percentages in other contexts. 
> 
> Someone at AoIR presented on this topic regarding email contributors, I 
> cannot recall when or where I heard them, hopefully they will come forward! 
> 
> Cheers, Denise 
> 
> Dr Denise N. Rall, Research Assistant, School of Health & Human Sciences 
> Exhibitor, Art in Chemistry, NeXT Gallery, Magellan St., Lismore, 
> Opening Thursday 18 August 18 5-7 PM, On display 8-26 August, 2011 
> Lismore NSW AUSTRALIA Mobile +(61)(0)438 233344 Fax +(61)(0)2 6624 5380 
> http://www.scu.edu.au/schools/esm/staff/pages/drall/ 
> 
> 
> 
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