[Air-L] Canadian Consumers Unwilling to Pay for News Online

[Alfred Hermida]

Canadian Consumers Unwilling to Pay for News Online

The Canadian Media Research Consortium (CMRC) releases the first in a series of reports that looks into the changing news consumption habits of Canadians.

News consumers, long used to getting their news free, are balking at the idea of having to pay for content online. For the last few years, operators have been scrambling to find a new model that will generate sufficient revenue to keep them afloat. Many, including the New York Times, have seized on paywalls as the panacea for what ails the news business but consumers are not prepared to go along, according to a collaborative survey conducted recently by the Canadian Media Research Consortium (CMRC) and Vision Critical.

http://mediaresearch.ca/en/projects/PayingForTheNews.htm