[Air-L] Recommended social media strategy and ROI readings

Gabriel Mugar gmugar at syr.edu
Tue Nov 8 07:02:03 PST 2011

I recommend looking at the work of Ines Mergel at the Maxwell School of Public Policy at Syracuse.


Sent from my mobile phone

On Nov 8, 2011, at 9:36, "Steven Clift" <slc at publicus.net> wrote:

> Please reply to: clift at e-democracy.org
> I am looking for recommendations on readings on the detailed process
> of developing an organization's social media strategy,  example social
> media strategy development process templates, and some actual
> government or non-profit strategy documents. The more tactical the
> better. We've covered the tools, the glitz, the fluff, and "just
> because everyone else is doing it" doesn't get you beyond slapping up
> a Facebook Page that surprises you with interaction (or often no one
> saying anything) and Tweeting short announcements.
> Along those lines grad students in my "Social Media: Engaging
> Democracy and Communities Online" course at the U of M Humphrey School
> are also interested in learning more about the state of the art in
> measuring ROI in terms of social media allocation of resources from
> staff time to the tools used for various goals.
> Any suggestions?
> Steven Clift - http://stevenclift.com
>  Executive Director - http://E-Democracy.Org
>  Follow me - http://twitter.com/democracy
>  New Tel: +1.612.234.7072
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