[Air-L] Google Search Algorithms

Neal Thomas neal at hivemedia.ca
Tue Apr 17 07:22:13 PDT 2012

Hi Andrew;

I found the following book to be helpful when describing both the steps 
to produce a search engine, and PageRank-style techniques:

Langville, Amy N., and C. D. Meyer. Google's Pagerank and Beyond : The 
Science of Search Engine Rankings. Princeton, N.J.: Princeton University 
Press, 2006.

It starts at a relatively layperson level of explanation, getting 
progressively more opaque as you go along, in terms of the computer science.

Others you may find helpful if they haven't already been mentioned:

Chakrabarti, S.; Dom, B.E.; Kumar, S.R.; Raghavan, P.; Rajagopalan, S.; 
Tomkins, A.; Gibson, D.; Kleinberg, J. "Mining the Web's Link 
Structure." Computer 32, no. 8 (August 1999 1999): 60-67.
Hansell, Saul. "Google Keeps Tweaking Its Search Engine." The New York 
Times, June 3, 2007 2007.
Levy, Steven. "How Google’s Algorithm Rules the Web." Wired, March 2010.
Segaran, Toby. "Programming Collective Intelligence Building Smart Web 
2.0 Applications." Sebastapol, Calif.: O'Reilly, 2007.


Neal Thomas, PhD
Assistant Professor
Department of Communication Studies
UNC Chapel Hill

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