[Air-L] CFP: ICA pre-conference on transmedia storytelling

[Indrek Ibrus]

CFP: ICA pre-conference on transmedia storytelling

Title: Transmedia Storytelling: Theories, Methods and Research Strategies

Time: Monday, 17 June; 08.00 – 17.00

Location: Hilton Metropole London Hotel

Costs: 115.00 USD - This fee covers the pre-conference registration, two
coffee breaks and a lunch.

Organizers:
• Carlos A. Scolari (Universitat Pompeu Fabra, Barcelona, Spain)
• Indrek Ibrus (Tallinn University, Estonia)

Sponsors
• Tallinn University Baltic Film and Media School
• Universitat Pompeu Fabra

Website: http://ica2013transmedia.wordpress.com/

Description: Transmedia storytelling is one of the remarkable experiences
emerging from the contemporary media ecology. It is a complex research
object that can be approached from different perspectives: economical
(diversification strategies, industry re-structuring, evolving business
models, marketing purposes, branding applications, etc.), narratological
(narrative structures, expansion strategies, etc.), legal (copyrights,
remix cultures, etc.), sociological (audience formation, user-generated
content creation, fan cultures, etc.). The main objectives of the
pre-conference are to present and discuss the cutting edge studies on
transmedia phenomena around the world and to consolidate an international
and interdisciplinary network of transmedia researchers.

Format: The pre-conference will consist of three sessions and a concluding
panel of keynotes:

• Session I (09.15-10.45) Political Economy of Transmedia: global and
regional cross-platform industries, their diversification strategies,
business models, marketing strategies, transmedia and branding, production
routines, legal issues, etc.

• Session II (11.00-12.30) Transmedia Narrative Worlds: semiotics of
transmedia, studies of narrative structures, expansion strategies,
adaptation studies, story gamification, etc.

• Session III (13.30-15.00) Transmedia and audiences: studies of
co-creation, user agencies, remix practices, fan cultures, etc.

• Keynotes panel (15.15-17.00)
Sarah Atkinson (University of Brighton)
Elizabeth Evans (University of Nottingham)
Göran Bolin (Södertorn University)

Each session will have five papers presented based on abstracts submitted
in advance. There will be a respondent for each panel, designed to
facilitate dialogue and interaction.

Submission Process: Scholars interested in participating in the
preconference should submit abstracts of no more than 400 words to Carlos
A. Scolari (carlos.scolari at gmail.com) and Indrek Ibrus (ibrus at tlu.ee) by
February 4, 2013. Authors will be informed regarding acceptance / rejection
for the preconference no later than February 25, 2013. Full papers will
need to be submitted no later than May 15, 2013. The pre-conference will
take place on June 17, 2013.

Please direct queries and requests for information to
carlos.scolari at gmail.com and ibrus at tlu.ee.

---------------------
Dr. Indrek Ibrus
Research Fellow
Tallinn University, Estonian Institute of Humanities
Email: indrek.ibrus at gmail.com
Phone: +372 56978885

Recent book: "Crossmedia Innovations: Texts, Markets, Institutions".
Frankfurt: Peter Lang (2012) Editors: Indrek Ibrus, Carlos A. Scolari.
http://www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detailseiten&seitentyp=produkt&pk=65167&concordeid=262228