[Air-L] social change?

John McNutt mcnuttjg at netzero.com
Sat Jul 28 07:46:47 PDT 2012

I think the problem is that measuring the effectiveness of social change
techniques, especially in the political arena (this is about advocacy,
right?), isn't all that easy.  The link between technique > Application >
result is full of confounding variables and alternative possibilities.  It
is easy to see when something happens, much more work to substantiate the


John G. McNutt, Professor
University of Delaware
School of Public Policy and Administration
Coordinator, MPA Nonprofit Concentration
Newark, DE 19716
Voice:  302.831.0765
Fax 302.831.4425
mcnuttjg at udel.edu

UD Experts http://udapps.nss.udel.edu/experts/17480775379-John_G_McNutt
Be ashamed to die until you've won some victory for humanity-Horace Mann
Somebody has to do something, and it's just incredibly pitiful that it has
to be us. Jerry Garcia 

-----Original Message-----
From: air-l-bounces at listserv.aoir.org
[mailto:air-l-bounces at listserv.aoir.org] On Behalf Of André Brock
Sent: Friday, July 27, 2012 6:43 PM
To: air-l at listserv.aoir.org
Subject: [Air-L] social change?

via Radhika:

     I find many usability surveys that test for how the interface is usable
     not - but they dont necessarily test for the effectiveness of content
     relation to conveying the social change and advocacy part 

This describes information science in a nutshell.  Can i steal?

The Air-L at listserv.aoir.org mailing list is provided by the Association of
Internet Researchers http://aoir.org Subscribe, change options or
unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

Join the Association of Internet Researchers:

More information about the Air-L mailing list