[Air-L] book announcement - The MoveOn Effect

[Dave Karpf]

Dear AoIR members,

I'm excited to announce the publication of my first book, *The MoveOn
Effect: The Unexpected Transformation of American Political Advocacy*, by
Oxford University Press.  The book details internet-driven changes at the
organizational layer of American politics.  It is a far-more-extensive
version of the talk I gave at IR 12.0 in Seattle last October.

Regards,
Dave Karpf

----

Book Description

The Internet is facilitating a generational transition within America's
advocacy group system. New "netroots" political associations have arisen in
the past decade and play an increasingly prominent role in citizen political
mobilization. At the same time, the organizations that mediate citizen
political engagement and sustained collective action are changing. They rely
upon modified staff structures and work routines. They employ novel
strategies and tactical repertoires. Rather than "organizing without
organizations," the new media environment has given rise to "organizing
through different organizations."

The MoveOn Effect provides a richly detailed analysis of this disruptive
transformation. It highlights changes in membership and fundraising regimes
- established industrial patterns of supporter interaction and revenue
streams - that were pioneered by MoveOn.org and have spread broadly within
the advocacy system. Through interviews, content analysis, and direct
observation of the leading netroots organizations, the book offers fresh
insights into 21st century political organizing.

The book highlights important variations among the new organizations -
including internet-mediated issue generalists like MoveOn, community blogs
like DailyKos.com, and neo-federated groups like DemocracyforAmerica.com. It
also explores a wider set of netroots infrastructure organizations that
provide supporting services to membership-based advocacy associations.

The rise of the political netroots has had a distinctly partisan character:
conservatives have repeatedly tried and failed to build equivalents to the
organizations and infrastructure of the progressive netroots. The MoveOn
Effect investigates these efforts, as well as the late-forming Tea Party
movement, and introduces the theory of Outparty Innovation Incentives as an
explanation for the partisan adoption of political technology.

Written by a political scientist who is also a longtime political organizer,
The MoveOn Effect offers a widely-accessible account of the Internet's
impact on American politics. Operating at the intersection of practitioner
and academic knowledge-traditions, Karpf provides a reassessment of many
longstanding claims about new media and citizen political engagement.

Jacket Reviews

"Amidst all the attention to social media, the transformation of political
organization is still poorly understood. Drawing on his activist and
academic experience, David Karpf not only claims - but demonstrates - that
the real impact of the new media environment comes not through politics
without organizations but from new forms of organization. This engagingly
written book will tell both activists and academics how it is being
done."--Sidney Tarrow, Cornell University, author of Power in Movement

"David Karpf's deep understanding of his subject matter is evident on every
page of this book: I ran MoveOn, and there are things in here even I didn't
know about us. For anyone who wants to understand how new organizational
models are changing the advocacy world and politics more generally, The
MoveOn Effect is indispensable."--Eli Pariser, Board President, MoveOn

"This book provides a thorough and insightful look at the organizational
layer of political advocacy in the digital media age. Karpf dives deftly
into the depths of online politics in a way that is informed theoretically
as well as rich in the details of real political advocacy. He advances a
number of new concepts and models for understanding contemporary
politics."--Bruce Bimber, Professor of Political Science and Communication,
University of California-Santa Barbara



Click here for more detail on the book:http://bit.ly/JKHjbe
Click here for more detail on the book series and forthcoming
titles:http://bit.ly/eVTQPa

Available on Amazon: http://amzn.to/JcsPTY

-- 
Dave Karpf, PhD

Assistant Professor
Journalism and Media Studies Department
School of Communication and Information
Rutgers University, New Brunswick

www.davidkarpf.com
davekarpf at gmail.com

Preorder my book, *The MoveOn Effect: The Unexpected Transformation of
American Political
Advocacy<http://www.amazon.com/The-MoveOn-Effect-Unexpected-Transformation/dp/0199898383/ref=pd_rhf_gw_p_t_1>
 *(May 30, 2012: Oxford University Press)




-- 
Dave Karpf, PhD

Assistant Professor
Journalism and Media Studies Department
School of Communication and Information
Rutgers University, New Brunswick

www.davidkarpf.com
davekarpf at gmail.com

Preorder my book, *The MoveOn Effect: The Unexpected Transformation of
American Political
Advocacy<http://www.amazon.com/The-MoveOn-Effect-Unexpected-Transformation/dp/0199898383/ref=pd_rhf_gw_p_t_1>
 *(May 30, 2012: Oxford University Press)