[Air-L] technology adoption and social media

Roser Beneito Montagut rbeneito at gmail.com
Mon Oct 15 09:11:15 PDT 2012


Dear all,

I`m doing a literature review about the technology acceptance of
social media in organisations and institutions. I am looking for
empirical or theoretical research  that has used technology adoption
models (such TAM, UTAUT, etc.) to describe or predict social media -or
web 2.0 tools- adoption.  If anyone has studies to share, I would be
grateful if they can contact me.

Thank you!
Roser

____________________________________
Dr. Roser Beneito-Montagut
D2.0 Research Fellow
Aston Business School
Aston University
Birmingham

http://www.disaster20.eu/
twitter: @roserrr



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