[Air-L] MBA course on Social Media

[P. VIGNESWARA ILAVARASAN]

Apologies for the unsolicited email!
I am in the process of designing a course on social media for MBA students.
Any recommendations for books, articles, chapters and videos is deeply
appreciated.
I would like to have more non-marketing aspects covered in the course.
Some of the books in the market are too journalistic / rhetorical. I
need balanced material with bit of theory (so that course will not be
outdated early), more applied and exciting for MBA students!
Thanking you,
Regards,
Vignesh.
http://web.iitd.ac.in/~vignesh/
_______________________________________
P. VIGNESWARA ILAVARASAN, PhD
Dept. of Management Studies
Indian Institute of Technology Delhi
Hauz Khas, New Delhi 110016 India
M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
E: vignesh at iitd.ac.in  W:http://web.iitd.ac.in/~vignesh/


On Sat, Aug 3, 2013 at 2:31 AM, Alan Bilansky <alanbilansky at gmail.com> wrote:
> Thanks, everybody, for the ideas.  Just what I needed!
>
> /Alan
>
> PS: If anyone was following this thread, I received a couple of responses
> off-list.  Email me personally and I'll pass on that info. to you.
>
> On Thu, Aug 1, 2013 at 7:34 PM, Alan Bilansky <alanbilansky at gmail.com>wrote:
>
>> Good people,
>>
>> I'm looking for a good reading or other media--ideally short and
>> accessible to undergrads--to introduce the concept of companies profiting
>> from the uncompensated labor of user-generated content and other online
>> behavior.    What has worked in your classes when you have introduced this
>> concept?
>>
>> Many thanks!
>>
>> --
>> Alan Bilansky
>>
>> alanbilansky at gmail.com
>> (201) 743-8670
>
>
>
>
> --
> Alan Bilansky
>
> alanbilansky at gmail.com
> (201) 743-8670
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