[Air-L] MBA course on Social Media

[Robert Kozinets]

Hi Vignesh:

I have been teaching a Social Media Marketing course for about 6 years now,
and have developed undergrad, MBA, and PhD versions. I would be happy to
send you (or anyone else on the list) a copy of my most recent course
outline if you are interested.

If there's general interest, I can post to the group, I just didn't want to
clog up everyone's mailboxes.

Best,
Rob Kozinets


On Fri, Aug 2, 2013 at 11:44 PM, P. VIGNESWARA ILAVARASAN <
evignesh at gmail.com> wrote:

> Apologies for the unsolicited email!
> I am in the process of designing a course on social media for MBA students.
> Any recommendations for books, articles, chapters and videos is deeply
> appreciated.
> I would like to have more non-marketing aspects covered in the course.
> Some of the books in the market are too journalistic / rhetorical. I
> need balanced material with bit of theory (so that course will not be
> outdated early), more applied and exciting for MBA students!
> Thanking you,
> Regards,
> Vignesh.
> http://web.iitd.ac.in/~vignesh/
> _______________________________________
> P. VIGNESWARA ILAVARASAN, PhD
> Dept. of Management Studies
> Indian Institute of Technology Delhi
> Hauz Khas, New Delhi 110016 India
> M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
> E: vignesh at iitd.ac.in  W:http://web.iitd.ac.in/~vignesh/
>
>
> On Sat, Aug 3, 2013 at 2:31 AM, Alan Bilansky <alanbilansky at gmail.com>
> wrote:
> > Thanks, everybody, for the ideas.  Just what I needed!
> >
> > /Alan
> >
> > PS: If anyone was following this thread, I received a couple of responses
> > off-list.  Email me personally and I'll pass on that info. to you.
> >
> > On Thu, Aug 1, 2013 at 7:34 PM, Alan Bilansky <alanbilansky at gmail.com
> >wrote:
> >
> >> Good people,
> >>
> >> I'm looking for a good reading or other media--ideally short and
> >> accessible to undergrads--to introduce the concept of companies
> profiting
> >> from the uncompensated labor of user-generated content and other online
> >> behavior.    What has worked in your classes when you have introduced
> this
> >> concept?
> >>
> >> Many thanks!
> >>
> >> --
> >> Alan Bilansky
> >>
> >> alanbilansky at gmail.com
> >> (201) 743-8670
> >
> >
> >
> >
> > --
> > Alan Bilansky
> >
> > alanbilansky at gmail.com
> > (201) 743-8670
> > _______________________________________________
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-- 
Robert V. Kozinets
Professor of Marketing, Chair of Marketing Dept.
Schulich School of Business--York University
4700 Keele Street, Toronto, ON Canada M3J 1P3
Office: +1 416-736-2100 x. 20513
Brandthroposophy: http://www.kozinets.net

Amara's law – "We tend to overestimate the effect of a technology in the
short run and underestimate the effect in the long run."