[Air-L] MBA course on Social Media
mcambre at ualberta.ca
Sat Aug 3 04:12:15 PDT 2013
I have been following the thread post-Alan's request and have admired the
level of collegiality and mutual support and sharing on this scholarly
list. I do not have expertise in the area being a recent graduate, but I
enjoyed reading the thread.
Regarding the request by Vignesh, I imagine anything by Gerard Goggin or
Howard Rheingold would be helpful to business students.
On Fri, Aug 2, 2013 at 11:44 PM, P. VIGNESWARA ILAVARASAN <
evignesh at gmail.com> wrote:
> Apologies for the unsolicited email!
> I am in the process of designing a course on social media for MBA students.
> Any recommendations for books, articles, chapters and videos is deeply
> I would like to have more non-marketing aspects covered in the course.
> Some of the books in the market are too journalistic / rhetorical. I
> need balanced material with bit of theory (so that course will not be
> outdated early), more applied and exciting for MBA students!
> Thanking you,
> P. VIGNESWARA ILAVARASAN, PhD
> Dept. of Management Studies
> Indian Institute of Technology Delhi
> Hauz Khas, New Delhi 110016 India
> M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
> E: vignesh at iitd.ac.in W:http://web.iitd.ac.in/~vignesh/
> On Sat, Aug 3, 2013 at 2:31 AM, Alan Bilansky <alanbilansky at gmail.com>
> > Thanks, everybody, for the ideas. Just what I needed!
> > /Alan
> > PS: If anyone was following this thread, I received a couple of responses
> > off-list. Email me personally and I'll pass on that info. to you.
> > On Thu, Aug 1, 2013 at 7:34 PM, Alan Bilansky <alanbilansky at gmail.com
> >> Good people,
> >> I'm looking for a good reading or other media--ideally short and
> >> accessible to undergrads--to introduce the concept of companies
> >> from the uncompensated labor of user-generated content and other online
> >> behavior. What has worked in your classes when you have introduced
> >> concept?
> >> Many thanks!
> >> --
> >> Alan Bilansky
> >> alanbilansky at gmail.com
> >> (201) 743-8670
> > --
> > Alan Bilansky
> > alanbilansky at gmail.com
> > (201) 743-8670
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Carolina Cambre PhD
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