[Air-L] how users discover videos on youtube?

[Dominic Yeo]

Dear all,

My intuition tells me that a significant number of views to popular YouTube
videos are generated via click throughs from social network sites like
Facebook rather than from the homepage of YouTube itself. But I have not
been able to locate empirical studies or web analytics to back this up. Can
anyone point me to any empirical study or report on how users discover
videos on YouTube?

Thanks in advance!

Dominic Yeo

Research Assistant Professor
Dept of Communication Studies
Hong Kong Baptist University