[Air-L] Issues with Facebook's "graph search"?

[Nicholas John]

Hi all,
I've just been messing about a bit with Facebook's graph search. According
to it, the music liked by people who like Obama is different from the music
liked by people who like Romney. Who'd have thunk it? (Richard
Rogers<http://www.govcom.org/publications/full_list/rogers_post-demographics_22Feb2009_withimages.pdf>did
this with Obama, McCain and MySpace using ElFriendo, so he at the very
least already did.)
But does anyone here actually know anything concrete about graph search and
its reliability and validity as a measurer of taste? Does anyone know how
Facebook is doing it? Is it sampling friends of Obama, or actually looking
at all of them and then showing me what music they like?
Obviously I'm not about to launch a huge research project based on results
from Facebook's graph search, or even a small one for that matter, but
perhaps we could think a bit about whether it might have any use for us as
researchers at all,
Nik

____________
Nicholas John<https://sites.google.com/site/smarthuji/people/faculty/dr-nicholas-john>
Assistant Professor
Department of Communication,
The Hebrew University of Jerusalem
Tel: +972-54-7906073
@nicholasajohn