[Air-L] Must-read lit on documentaries and online presence?

[Luis Hestres]

Hello,

Can anyone recommend some must-read literature on the relationship between documentary films and various types of online presences? I'm interested in these and any related combos:

-- Documentaries and online communities
-- Documentaries and online advocacy or social movements
-- Documentaries and online marketing around them
-- Documentaries and social media

Many thanks,

Luis 

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Luis E. Hestres
Ph.D. candidate | School of Communication | American University
More about me at luishestres.com (http://luishestres.com/) or LinkedIn (http://www.linkedin.com/in/hestres) | Follow me on Twitter (https://twitter.com/#!/luishestres/) | My SSRN Author page: http://ssrn.com/author=1820222 
"Theoretical critiques are like sociopaths: Their aggressive drives are rarely balanced by constructive instincts."
-- From "Caught in a Winding, Snarling Vine: The Structural Bias of Political Process Theory" by Jeff Goodwin and James M. Jasper, Sociological Forum 14(1), 1999