[Air-L] Understanding Social Media

[Dominic Yeo]

I proposed a series of social media courses for the undergraduate programme
at my department. This is how I organized the introductory-level course
"Web 2.0 and Social Media":

1 Introduction to Web 2.0 and Social Media
- media, technological and cultural characteristics

2 Communicating, Interacting, Sharing
- online communities, blogging, social network sites, etc.

3 Searching, Playing, Entertaining
- social games, virtual worlds, e-health, cyber dating/sexuality, etc.

4      Targeting, Listening, Engaging
- data mining, word-of-mouth marketing, digital communication management,
etc.

5 Social and Ethical Issues
- privacy, social movements, consumer activism, etc.

After taking this course, students have a choice of two intermediate-level
social media courses related to their specific specialization (PR or
advertising) and an advanced-level course on "Research using Social Media".

Dominic Yeo

Research Assistant Professor
Dept of Communication Studies
Hong Kong Baptist University


Date: Tue, 4 Jun 2013 17:58:25 -0400
From: "Kayla D. Hales" <haleskay at msu.edu>
To: <air-l at listserv.aoir.org>
Subject: [Air-L] Understanding Social Media
Message-ID: <007101ce616e$a745cf30$f5d16d90$@msu.edu>
Content-Type: text/plain;       charset="us-ascii"

Hello All,



I am designing a new Masters level course titled "Understanding Social
Media." Information from the course description is below. If any of you have
taken or taught similar courses or have ideas about the most relevant
content to include in the course, I would greatly appreciate you sharing
those thoughts/that content; this includes any journal articles or syllabi
you have personally written/created. Thank you in advance.



Course objectives: To develop an understanding of social media and their
implications.



Outline of major topics:

1.      Social media in politics

2.      Social media applications

3.      Social media technologies

4.      Social media uses

5.      Social media effects

6.      Social media in organizations

7.      Social media research

8.      Trends in social media industries

9.      Mobile and location-based social media

10.  Social media for interpersonal communication



--

Best Regards,



Kayla D. Hales, Ph.D.

Email:  <mailto:HalesKay at msu.edu> HalesKay at msu.edu



Assistant Professor

Michigan State University

College of Communication Arts & Sciences