[Air-L] Scales for social media participation akin to "experience"?

[Janet Salmons, Ph.D.]

The "Social Technographics Ladder" is a couple of years old, and somewhat
simplistic, but it does illustrate a progression from passive "spectators"
to "creators":
http://blogs.forrester.com/f/b/users/JROUSSEAUANDERSON/blog--st.gif. (from Li,
C., & Bernoff, J. (2011). *Groundswell: Winning in a world transformed by
social technologies* (2nd ed.). Boston: Harvard Business School Press.)


I'll look forward to seeing what others on the list contribute to answer
your question!

Best,
Janet

*Janet Salmons Ph.D.*
*Capella University School of Business  and Vision2Lead, Inc.
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