[Air-L] Social media as an industry

David Brake davidbrake at gmail.com
Wed Nov 13 10:08:54 PST 2013

Dear all,

Apologies for asking what may be an obvious question, but what scholarly books/articles published recently would the AoIR hivemind recommend that spell out one or more of:

1) the business models of social media businesses and how these affect their development and practices

2) the corporate and regional cultures of social media businesses and how these affect their development and practices

3) upcoming technological developments and trends and how they will affect how social media works in the coming years (the internet of things, 'big data', the balkanisation of the Internet etc)

I don't recall running across many ethnographies of the big Internet companies. In journalism studies we are awash with ethnographies of newsrooms and news organizations– where the equivalent studies of how the people who run, say, Google think and behave? I know there are a number of ones written by journalists but they aren't generally methodologically rigorous…

To save bandwidth replies to me directly will be 'digested' and sent out to AoIR in a future email.

Thanks in advance - and I wish I could have been in Denver to ask some of these questions f2f!



PS (ObPlug) I've got two AoIR-related publications recently released:

Brake, D. R. (2013). Are we all online content creators now? Web 2.0 and digital divides. Journal of Computer-Mediated Communication. doi: 10.1111/jcc4.12042 Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12042/abstract
Brake, D. R. (2013). Journalists, User Generated Content and Digital Divides. In J. Gordon, G. Stewart & P. Rowinski (Eds.), Br(e)aking The News: Journalism, Politics and New Media (pp. 253-270). Oxford, UK: Peter Lang

Dr David Brake, FHEA (@drbrake http://davidbrake.org/) Senior Lecturer, Journalism & Communications, University of Bedfordshire

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